Stop Before You Make These…
Purple shampoo might be one of the most misunderstood products sitting in your shower.
Some guests use it every wash.
Some leave it on for twenty minutes.
Some use it hoping it'll magically fix orange hair.
And then they wonder why their blonde feels dull, dry, or somehow...still yellow.
The truth? Purple shampoo isn't your regular shampoo. It's a toner maintenance product, and using it correctly makes all the difference.
Make it stand out
Mistake #1: Using It Every Wash
Purple shampoo isn't an everyday shampoo—it's a toner maintenance product. Using it too often can leave your blonde looking dull, dry, or even slightly purple. Most blondes only need it every 1–4 weeks, depending on their color.
Mistake #2: Applying It to Dirty Hair
Purple shampoo works best on clean hair. If it's fighting through oils, dry shampoo, and product buildup, it can't deposit evenly. Wash with your regular shampoo first, then use your purple shampoo as your second cleanse.
Mistake #3: Expecting It to Fix Orange Hair
Purple shampoo only neutralizes yellow tones. If your hair is orange or copper, no amount of purple shampoo is going to fix it—you likely need a blue shampoo, gloss, or toner instead.
Mistake #4: Leaving It On Too Long
Longer isn't better. Most formulas only need 1–5 minutes to do their job. Leaving it on longer can over-deposit pigment and dry out your hair.
Mistake #5: Skipping Conditioner
Purple shampoo can be drying. Always follow with a conditioner or mask to keep your blonde soft, shiny, and healthy.
1. Start Clean
Always shampoo with your regular cleanser first. This removes oils and buildup so the purple pigments can actually do their job.
2. Tone
Apply your purple shampoo as your second cleanse. Focus on the blonde areas and work it through evenly.
3. Let It Work
Leave it on for 1–5 minutes—that's all it needs. More time doesn't equal better results.
4. Rehydrate
Rinse thoroughly, then follow with a conditioner or hair mask. Purple shampoo can be drying, so moisture is key.
BONUS: Use It Sparingly
For most blondes, every 1–4 weeks is plenty. Your stylist can help you find the right routine for your specific blonde.
Purple shampoo isn't designed to make you blonder.
It's designed to help preserve the blonde you already have.
Used correctly, it's one of the easiest ways to keep your color looking fresh between appointments.
Used incorrectly, it usually creates more frustration than results.
Not sure if you need purple shampoo, blue shampoo, a gloss, or something else entirely?
Ask your CocoBestie at your next appointment and we'll build a maintenance routine that's actually designed for your blonde instead of relying on internet advice.